Rob Salafia

CEO, Protagonist Consulting Group

Driven by a passion to coach business leaders to develop their presence, tell compelling stories, and establish authentic connections, Rob combines two decades of experience as a top leadership development executive with a well-established career in the performing arts. He’s the CEO of Protagonist Consulting Group and the author of Leading from Your Best Self.

For the first half of his career Rob was a performing artist where he traveled the globe delivering his unique, one-person variety show. In his work as an executive coach, Rob finds great satisfaction in guiding leaders through transitions to more senior roles, as well as coaching senior executives and leadership teams in preparation for strategic presentations. As a keynote speaker, he enjoys stepping onto the main stage at leadership conferences. Some highlights include YPO/YPO Gold, Sony Music Entertainment Amplify, ING Bank’s Annual Leadership Conference, Wharton Business School’s Leadership Conference, USC’s Marshall School of Business Building Leaders Forum, Schulich School of Business and The American Society for Training and Development.

Rob is a lecturer in the MIT Sloan School of Management and a member of the coaching cadres for MIT’s Sloan Fellows, AMP and EMBA Programs. He also cultivated a lasting partnership with Harvard Business School resulting in the integration of experiential programming within the Harvard MBA curriculum and Executive Education Leadership Programs serving thousands of global leaders.

As a learning partner and workshop facilitator, Rob has worked with Fortune 500 companies including, Sapient Consulting, ING Bank, NN Group, News Corp, American Express, Sony Music Entertainment, Thought Ensemble, Metro AG, Philips International, Alliance Bernstein, BASF, Abbott, Merrill Lynch, Fidelity, and Royal Bank of Scotland.

He holds an MS in Organizational Policy from Boston University and a Graduate Certificate in Executive Coaching from William James College.

Here are three takeaways:

  • The role of the leader is to look back at their stories, to those crucible moments of success and failure, extract the learning and wisdom from it and share it in the form of stories
  • The key to leading in a virtual environment is to “Get present, get personal and get productive”
  • Learn how to walk through the doors that other people open up for you

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