Principles

10 Principles we can all draw something from. These are believed to come from an early internal memo at Nike, written in 1977 before the company grew into a global brand:

1. Our business is change.
2. We’re on offense. All the time.
3. Perfect results count — not a perfect process. Break the rules: fight the law.
4. This is as much about battle as about business.
5. Assume nothing. Make sure people keep their promises. Push yourselves push others. Stretch the possible.
6. Live off the land.
7. Your job isn’t done until the job is done.
8. Dangers:
   • Bureaucracy
   • Personal ambition
   • Energy takers vs. energy givers
   • Knowing our weaknesses
   • Don’t get too many things on the platter
9. It won’t be pretty.
10. If we do the right things we’ll make money damn near automatic.